World AIDS Day 2014 Campaign Care Full Coffee Truck: “Be Care Full, Fight Stigma”


World AIDS Day 2014 Campaign Care Full Coffee Truck: “Be Care Full, Fight Stigma”



 [For immediate release] 21st November, 2014


AIDS Concern World AIDS Day 2014 Campaign

Care Full Coffee Truck: “Be Care Full, Fight Stigma”


For this year’s World AIDS Day (1 Dec), AIDS Concern will run a “Be Care Full, Fight Stigma” Campaign, sponsored by Standard Chartered Bank (Hong Kong) Limited, to encourage the public to drop their stigma by taking a cup of coffee made by people living with HIV. The campaign echoes the new TRIPLE ZERO vision of AIDS Concern, that is a Hong Kong with ZERO stigma, ZERO new infections and ZERO AIDS deaths.


“In Hong Kong, misunderstandings about HIV and AIDS are very common. People tend to keep a distance from people living with HIV or even treat them unfairly. That is why AIDS Concern is running the “Be Care Full, Fight Stigma” Campaign to help people connect with people living with HIV by enjoying a cup of coffee made by them. We want to show people that all it takes is a small gesture to show support to people affected by HIV and fight stigma,’ says Andrew Chidgey, the Chief Executive of AIDS Concern.   


29 Nov – 1 Dec: Care Full Coffee Truck

To distribute free coffee brewed by people living with HIV to the public, AIDS Concern will have a specially designed coffee truck touring around Hong Kong during the period of 29 Nov to 1 Dec. Identifying with the good cause, Holly Brown Company Limited will be the coffee sponsor for this three-day event. For the Care Full Coffee Truck schedule, please refer to the table below:


To check out the Coffee Truck locations, please visit:

In addition to inviting the public to enjoy free coffee, students from the Faculty of Medicine, The Chinese University of Hong Kong, who are also members of the Faculty drama club MEDEGG’s Production, will join the campaign to spread the anti-stigma message through square plays near the Care Full Coffee Truck. Through portraying the real lives of people living with HIV, the students aim to reduce misunderstandings and discrimination towards people living with HIV.       

Meanwhile, members of the public are encouraged to support this meaningful event by simply taking photographs with the “Care Full CoffeeCup” and upload to Facebook or Instagram with #aidsconcern. For every photo posted, Suzuran Bed (HK) Limited will donate HKD1 to AIDS Concern for promoting HIV/AIDS prevention and education in Hong Kong.

Celebrity Endorsement: Ms Josie Ho and Mr Eric Kot

AIDS Concern is delighted to have Ms Josie Ho and Mr Eric Kot as this year’s programme celebrities. Advertising with their visuals in MTR stations, newspapers, magazines and online media has already begun to raise awareness for World AIDS Day 2014.


For media enquiries and details about the AIDS Concern World AIDS Day 2014 Campaign, please kindly contact:

Ms Spring Kok, AIDS Concern Assistant Communications Manager

Tel.: 2898 4411 / 9324 1242    E-mail:

About AIDS Concern

‘AIDS Concern’ was established in 1990 as the first non-government charity organisation committed to the service of AIDS-care in Hong Kong.  Our vision is to create “TRIPLE ZERO” Hong Kong, this means ZERO new infections, ZERO stigma and ZERO AIDS deaths. AIDS Concern will lead social change by individuals, organisations and society to achieve TRIPLE ZERO, to stop the spread of HIV/AIDS and eliminate stigma for people living with HIV. 

Address     : 17B, Block F, 3 Lok Man Road, Chai Wan, Hong Kong

Tel                : (852) 2898 4411                

Fax              : (852) 2505 1682             

Email           :

Website     :            

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