To promote early testing awareness among MSM community, we began the Protect Our People (POP) campaign. Now on our eighth year, the campaign focuses on promoting sexual health messages through different channels to the MSM community, to encourage them to take HIV testing. After testing, the subject will receive a POP card which can be used at over 30 stores for special discounts.
To facilitate the community, we have also launched apps for mobile users. POP APP (iOS and Android version) are now available for downloading for testing appointments.
In 2013, we invited Hong Kong Drag Queen, Coco POP to participate in the filming of “Coco’s Gay Evolution.” It is a comedy series about the problems gay people may encounter and the importance of HIV testing and safe sex.