We adopt a multi-disciplinary approach in our online outreach. We have established a website targeting the MSM community. It allows visitors to obtain the latest work of AIDS Concern and information about HIV, AIDS and other STIs. Moreover, we advertise safe sex related messages on several MSM websites. We also enter online chat rooms that are popular amongs MSM to answer any questions about AIDS and sexual health. Lastly, we are registered on an online instant messenger service and a social network for MSM to communicate with us at their convenience.