Love is inclusive. Inclusion requires love.

The largest obstacle to taking HIV out of Hong Kong is the social stigma against it. Because of the negative label of HIV, most of the people who are living with HIV (PLHIV) ignore or try to escape from the treatment after being infected. AIDS Concern is trying our best to build a more lovable and inclusive society in order to eliminate the discrimination against HIV/AIDS and the people living with it.

By visualizing the notion Love & Inclusion, a number of artists, including a few philanthropic celebrities, PLHIV, disabled artist and local artists, delivered message “how to love” to the public in order to raise the awareness of loving the people that we are not familiar with and build an inclusive society hand in hand.